- Audi Group 2014: revenue of over €50 billion, operating profit above €5 billion, operating return on sales of 9.6 percent
- High level of financial strength demonstrated by net cash flow of €3 billion and profit before tax of approximately €6 billion
- Audi CEO Rupert Stadler: “After a very positive start to this year, we aim to achieve a new record for unit sales in 2015”
With a new record for deliveries of more than 1.74 million automobiles, Audi for the first time increased its revenue to more than €53 billion in 2014. Operating profit amounted to €5.15 billion and the operating return on sales of 9.6 percent was at the upper end of the strategic target corridor of eight to ten percent. After taking increased financial income into consideration, profit before tax increased to approximately €6 billion. The return on sales before tax was 11.1 percent. By 2020, Audi plans to expand its product range to 60 models. The brand with the Four Rings will therefore invest more than €24 billion in new products and technologies by 2019, and is continually expanding its global production network. Worldwide, the Audi Group plans to recruit more than 6,000 new employees in 2015 to strengthen its workforce with experts as it moves along its strategic growth path. The company intends to deliver more premium cars than in the previous year once again in 2015.