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Audi 2013 Annual Report: “How feels tomorrow?”

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  • Innovations at Audi: magazine section focuses on the future
  • Member of the Board of Management for Finance, Axel Strotbek: “Our new Annual Report shows what moves our society, what ideas we want to use to shape tomorrow, and with what experiences we delight.”
  • Multimedia content via augmented reality

With the title “How feels tomorrow?” the new Audi Annual Report focuses on the future and reveals what the brand with the four rings is concerning itself with today. The magazine section offers an entertaining insight into the world of Audi. The newly designed financial section documents the economic development of the Audi Group in the past year.

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Training in the wind tunnel: Stormy times for Audi Sailing Team Germany

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  • German national sailing team visits Audi
  • Integration of people with disabilities in sailing as a common goal
  • Technical Director Joachim Hellmich: “Tests in the wind tunnel as an important part of the preparation”

Audi Sailing Team Germany and AUDI AG are opening a new chapter in their partnership. Following the successful premiere of Audi Sailing Team Germany last year, Paralympic contender Heiko Kröger now trained at the Ingolstadt wind tunnel center for the first time.

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Audi pays its employees a profit-sharing bonus for the year 2013

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  • Employees paid according to wage-tariff agreements to receive an average profit-sharing bonus of €6,900
  • Board of Management Member for Human Resources Thomas Sigi: “This is deserved recognition for the commitment of our Audi workforce.”
  • Chairman of the General Works Council Peter Mosch: “This makes the company’s success into the personal success of all our colleagues.”

The employees of AUDI AG will receive a profit-sharing bonus once again this year. This means an average amount of €6,900 for the employees paid according to wage-tariff agreements at the two sites in Germany. On the company’s growth path, the Audi family is stronger than ever: With 73,751 employees, the Audi Group’s workforce reached a new record level at the end of 2013.

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Audi Annual Press Conference: Following record deliveries in 2013 further growth for 2014

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  • Audi Group in 2013 at a glance: A total of approx. 1.575 million Audi brand cars delivered, € 49.9 billion revenue, € 5.030 billion operating profit, and 10.1 percent operating return on sales.
  • CEO Rupert Stadler: “2013 was an extraordinary year and we remain on course for success in 2014.”
  • Axel Strotbek, Chief Financial Officer: “With 10.1 percent operating return on sales we exceeded our strategic corridor once more.”
  • Ulrich Hackenberg, Member of the Board of Management for Technical Development: “Our goal is holistic carbon-neutral mobility based on emotional, performance-oriented models.”
  • Audi plans to recruit more people this year: In Germany alone, the Company will take on 1,500 new employees and 750 apprentices.

The Audi Group continues to pursue its strategic goals systematically. The Company delivered a strong set of figures for fiscal 2013: With around 1.575 million cars of the Audi brand delivered, the Ingolstadt carmaker achieved new record sales and reached the target that it had set itself for 2015 – more than 1.5 million deliveries – two years earlier than planned. Meanwhile the Audi Group increased its revenue to € 49.9 billion and again achieved an operating profit of more than € 5 billion. The operating return on sales for 2013 as a whole came to 10.1 percent, which is slightly above the strategic target corridor of eight to ten percent. The Company intends to maintain its growth in future, and between now and 2018 will be investing around € 22 billion in innovations and new technologies as well as in expanding its worldwide manufacturing structures. In Germany alone, this year the brand with the four rings will be taking on 1,500 new employees and offering apprenticeships to 750 young people.

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Audi presents the new R18 in urban traffic at Le Mans

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  • Le Mans winner Tom Kristensen drives LMP1 sports car
  • Audi presents technology, innovations, design of R18 e-tron quattro
  • Chris Reinke: “The new regulations allow a large number of options”
With a unique presentation Audi will be unveiling the technology, the innovations and the graphics of the new Audi R18 e-tron quattro at Le Mans on March 25, starting at 13.15 CET. Escorted by a police escort, Le Mans record winner Tom Kristensen will be driving the diesel hybrid sports car from the city center to the race track. 

Audi shows real champions at the Techno Classica

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  • More than 18,000 visitors expected at the world’s largest oldtimer show
  • Jubilee classics from company history on the Audi stand
  • In the limelight: Auto Union Type A race car, Audi Type C Alpine Rally winner and Audi Rallye quattro A2 world rally champion
 Audi Tradition has assembled a true winning team of race and rally vehicles for this year’s Techno Classica in Essen, Germany, the world’s largest oldtimer show. From March 26 to 30, 2014 the company will have four generations of successful race and rally cars on display, including the Auto Union Type A Silver Arrow from 1934 and the Audi Type C Alpine Rally winner. Also on the stand in Essen is the Audi Rallye quattro A2 that Stig Blomqvist drove to victory in the drivers’ and manufacturers’ rally championships 30 years ago. Other exhibits that have contributed to the company’s motor sport heritage are the R8R Le Mans race car used for Audi’s debut on the Sarthe circuit in 1999, and the winner of the 2013 event, the Audi R18 e-tron quattro.

Revelations by imposition of hands – uptrend 01/2014 with thermal cover

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[Words: ABT SportslinePhotos: ABT Sportline]

uptrend, the ABT Sportsline lifestyle mag, in its 01/2014 issue has the special touch. Initially, the diabolical title featuring the RS6-R only showed its rough outline. But since it consists of thermal paper, a pair of warm hands suffices to make the 730hp car appear in full. This fast estate aside, uptrend also features the other new ABTs presented in Geneva, with the Swiss city also worth an extensive portrait, by the way.

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Audi R18 e-tron quattro at Le Mans on March 25th, 2014

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In a unique presentation, Audi will be unveiling the technology, the innovations and the livery of the new Audi R18 e-tron quattro at Le Mans on March 25. Le Mans record winner Tom Kristensen will be driving the LMP1 sports car from the city center to the race track – in keeping with an all-but forgotten tradition of the legendary race dating back to the days when the drivers would travel to the venue in their race cars.  The drive from the Place des Jacobins to the ‘Circuit des 24 Heures’ will start at 13:30. From 12:30, an autograph session with Tom Kristensen and his WEC team-mates will be held at the Place des Jacobins.

Audi reveals new look for DTM Champion

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  • Audi RS 5 DTM presented in Schaeffler colors
  • Schedule before 2014 Hockenheim season opener established
  • Mike Rockenfeller: “Can hardly wait for track tests to start”

No other car has shaped the image of the DTM in recent years as much as the yellow-green Audi has. Now, the brand has revealed the livery of the new # 1 Schaeffler Audi RS 5 DTM car in which Champion Mike Rockenfeller is aiming to defend his title.

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Audi Taiwan presents the masterpiece of Audi Sport

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At the end of Chinese New Year, Audi Taiwan announced the exciting plan for 2014.  Many of the Audi high performance vehicles are on the list to be brought in to the Taiwan market.  Audi Taiwan was successful with last year’s effort to bring in few of the Audi S/RS models, so this year no time was wasted to introduce the Audi RS 6 Avant & Audi RS 7 Sportback.  With these two new additions, the Audi S/RS lineup for Taiwan’s market is more complete.  These two vehicles are perfect interpretation of Audi Sport spirit and definitely made a wave in the high-performance luxury car market in Taiwan.

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