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Audi CEO Rupert Stadler at Annual Press Conference: “We delivered more in 2014 than promised”


  • Audi Group 2014: revenue of over €50 billion, operating profit above €5 billion, operating return on sales of 9.6 percent
  • High level of financial strength demonstrated by net cash flow of €3 billion and profit before tax of approximately €6 billion
  • Audi CEO Rupert Stadler: “After a very positive start to this year, we aim to achieve a new record for unit sales in 2015”

With a new record for deliveries of more than 1.74 million automobiles, Audi for the first time increased its revenue to more than €53 billion in 2014. Operating profit amounted to €5.15 billion and the operating return on sales of 9.6 percent was at the upper end of the strategic target corridor of eight to ten percent. After taking increased financial income into consideration, profit before tax increased to approximately €6 billion. The return on sales before tax was 11.1 percent. By 2020, Audi plans to expand its product range to 60 models. The brand with the Four Rings will therefore invest more than €24 billion in new products and technologies by 2019, and is continually expanding its global production network. Worldwide, the Audi Group plans to recruit more than 6,000 new employees in 2015 to strengthen its workforce with experts as it moves along its strategic growth path. The company intends to deliver more premium cars than in the previous year once again in 2015.

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2015 A3 and Q3 named to 10 Best Luxury Cars Under $35,000


  • 10 Best Luxury Cars Under $35,000 evaluated on exceptional performance and standard equipment offering
  • List established to help shoppers make more informed new-car buying decisions
  • A3 and Q3 boast a variety of standard amenities and features found in larger flagship Audi vehicles

The Audi A3 and Q3 have been named to the 2015 list. Kelley Blue Book’s 10 Best Luxury Cars under $35,000 list recognizes vehicles with exceptional standard equipment, fuel economy and performance.

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Audi presents the new R8: The sporty spearhead just got even sharper

Audi R8 V10

  • The second generation of the high-performance sports car makes its debut in Geneva
  • 5.2 FSI engine with up to 449 kW (610 hp), 0 to 100 km/h (62.1 mph) in 3.2 seconds
  • New multimaterial Audi Space Frame with high proportions of aluminum and CFRP
 No model with the four rings is closer to motorsport, none is more striking and more dynamic: at the Geneva Motor Show, Audi is presenting the second generation of its high-performance R8 sports car. The V10 mid-engine and a newly developed quattro drive ensure breathtaking driving performance, especially in the top-of-the-range version with 449 kW (610 hp): achieving 0 to 100 km/h (62.1 mph) in just 3.2 seconds, its top speed is 330 km/h (205.1 mph).

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New details about the 2015 Audi R8 and a hot lap with AutoExpress


AutoExpress heads to the Ascari track with Audi Factory Driver Frank Stippler and they share several details with us about the upcoming 2015 Audi R8. At launch the the 5.2L V10 engine making either 533bhp (15 HP more than the current generation) or 602bhp in the V10 Plus model will be the only option. The R8 V10 Plus sees a gain of 60 HP over the previous V10 Plus and is capable of hitting 0-62mph in 3.2 seconds, 0-124mph in 9.9 seconds and a 205mph top speed.  Gone is the gated 6-speed manual transmission only the seven-speed S tronic gearbox remains which is of course paired to Audis legendary quattro all-wheel-drive. There’s also word that the Twin-Turbo 4.0L V8 TFSI from the S8/RS7/RS6 will find it’s way into the engine bay down the road.

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Equipping the Audi-Worthy Garage at the Chicago Auto Show


By Robert S. Schultz

Amazing curiosities can be found in the nether regions of auto show floors. At the Chicago Auto Show, there were chocolate fudges from Mackinac Island, Airstream trailers, and exotic waxes that promise eternal life for your car’s finish. There was also a booth showcasing practically the entire line of Gladiator storage products for the garage. Now this was interesting, and not only because the Audi display in Chicago was devoid of any real drama.


Who among us hasn’t suffered a bad case of garage envy when seeing some of the awesome setups QuattroWorld members post on the forums (Epoxy floors! Lifts! Overhead air supply!)? My own garage is a shameful collection of blowers and mowers for all seasons, estate sale furniture, last summer’s tiki torches, stacks of wheels and tires, and my sole concession to legitimate organization—a $49.95 rolling cart from Harbor Freight Tools (admit it, you have one too). There’s almost enough room for two cars, imagine that. To contemplate everything neatly racked, stored and contained in those seriously purposeful Gladiator pieces, well, that’s almost as fascinating as calculating the angles on the latest Audi Singleframe grille.

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Audi reveals laser headlights for the new R8

Audi zeigt Laser-Scheinwerfer des neuen R8

  • New mid-engine sports car features high-tech headlights
  • Laser high-beam offers high light intensity and excellent range

Audi is revealing the headlights of its new R8* as the first of a number of technology highlights of the top sports car. The R8 uses LED headlights which can be supplemented by a laser high beam lighting module as an option.

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Is this the new 2016 Audi R8?


Instagram user DreBoog has posted what he believes to be a leaked “insider” photo of the new R8 due to debut in Geneva next Month. The car appears to be in a quattro GmbH testing facility is missing it’s wheels and the hood is slightly ajar. We can see that rumors of the full side blade shrinking as well as the new corporate grill are true. It’s rumored that it will use the new V10 derived from the 2015 Lamborghini Huracán as well as an upgraded 4.2L V8.  The R8 has also undergone further Audi ultra treatment to shed some curb weight. We will post more details as they arrive as we get closer to the Geneva debut.

Crossing Paths with the 2015 Q3


Audi’s compact CUV finally comes to America

By Robert S. Schultz

According to the Rules for Automotive Acronyms, the Audi Q3 belongs to the CUV class by virtue of its size and car-based chassis. But what does the “C” in CUV stand for, anyway? “Crossover” is the original and most common meaning, as these vehicles don’t neatly fit into any one particular category but straddle several. “Compact” also works because it’s accurate. But here’s one more suggestion: Contradictory. As in Contradictory Utility Vehicle. You see, the Q3 and its kind are basically hatchbacks (so out of favor) sporting ripped bodies and riding on tall suspensions, which somehow vaults CUVs into the fastest growing vehicle segment.

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2015 Rolex 24 at Daytona


[Photos: Mason Beasdell and Audi Sport / Words: Mike Juergens]

The 53rd Rolex 24 at Daytona opened with Allan McNish waving the Green Flag to start the opening round of the 2015 Tudor United SportsCar Championship. This year only two Audi Sport Customer Racing teams were present. Paul Miller Racing and Flying Lizard Motorsports both fielded one Audi R8 LMS in the (GTD) GT Daytona class.


The one off season entry from Flying Lizard Motorsports with its drivers Markus Winkelhock, Tomonobu Fuji, Satoshi Hoshino and Robert Thorne. Paul Miller Racing with its German drivers René Rast and Christopher Haase, together with Bryce Miller and Dion von Moltke will field the only full season R8 entry in TUSC.

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The Audi A7 h-tron quattro: Test driving the future of fuel cells

Audi A7 Sportback h-tron quattro

By Melissa Knight   Photos: Audi AG

The A7 h-tron quattro was Audi’s second knock-out at the 2014 LA Auto Show; following the prologue, the plug-in hybrid solidified the brand’s reputation for progressive technology – this time proving competence with fuel cells. New green technologies turn me on and my spontaneous demand for a test-drive could not have worked out better. My co-pilot was Marc Düvel, an engineer at the Research Department of the Volkswagen Group, which is developing the fuel cell car for the brands Audi and VW. (The single VW model, a Passat, has the same fuel-cell technology as the A7 quattro.) Düvel is a modest guy who is “responsible for programming the hybrid strategy; how the fuel cell and the electric motor components work together, and how the energy has to be shifted.” The result is an eco-friendly symphony of technology.

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