Archive for the 'Tradition' Category

Part 4: Audi TechDay: Lightweight Design: its use in the future

The idea foundry – the Audi Lightweight Design Center
To expand your lead, you have to continuously come up with new solutions. With this in mind, Audi established its own Aluminum Center for Development, Production Planning and Quality Assurance at the Neckarsulm site in 1994.  The facility was renamed the Aluminum and Lightweight Design Center (ALDC) in 2003. Since 2009, it has gone by the name Audi Lightweight Design Center, retaining the same abbreviation.

The ALDC is an idea foundry for the company, its spearhead in the field of lightweight construction. The roughly 180 specialists in Neckarsulm investigate all of the key topics of the future – materials and their alloys, machining and shaping technologies, methods and processes. The ALDC lays down the foundation for the bodies of the future and also for the methods required for their production.

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Part 3: Audi TechDay: Lightweight Design: its use in production

Inspired by nature – the ASF bodies
Audi has a tremendous source of inspiration for lightweight construction: nature. Nature wastes nothing, using only as much material as needed in exactly the right place to achieve the best result. Audi follows bionic principles in many areas of ASF technology, both on individual parts and on the overall design of the body.

Aluminum is an excellent material for vehicle bodies. With its low density of 2.7 grams per cubic centimeter (0.098 lb per cu in), it is roughly two-thirds lighter than conventional grades of steel, and since it is a relatively soft metal, it is easy to machine. Alloys, the most important components of which are magnesium and silicon, provide the high strength necessary for vehicle bodies.

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Audi releases “30 years of quattro” video

Audi.tv has just released a 10 minute segment highlight Aud’s famous quattro all wheel drive system in celebration of the 30 year anniversary of the technology. This is a great educational video that will teach you the basic principles behind quattro and inform you of the rich history that makes the quattro system so unique! Quattro is now an integral part of the Audi brand and I couldn’t think of owning an Audi without it. Let us know you thoughts on the video. Enjoy the video after the jump!
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Audi premiere at Milan Design Week

Audi, LucidFlux, Moritz Waldemeyer

Extraordinary trade fair displays are ‘par for the course’ at Audi, and have been for years. This was true at Design Miami in Basel and Miami, and it will also be true at the Milan Furniture Fair, also commonly known as the Milan Design Week, were Audi will have a display for the first time ever. The highlight will be Lucid Flux, a light installation by innovative designer Moritz Waldemeyer to showcase two new Audi models, the sub-compact A1 and the A8 luxury sedan. (continue reading...)

The book on 30 years of Audi Sport

The book on 30 years of Audi Sport
Motorsport has always been a means for Audi to develop forward-thinking and efficient technologies which are relevant to customers as well. For 30 years, Audi Sport has been making history in the world of motorsport. Now a fascinating book presents this history to readers: ‘30 Years of Audi Sport – 30 Years of quattro’ will be available from mid-April in German and English. (continue reading...)

30 Years Of Audi Quattro: Vorsprung Durch Badass!

Editor’s note: Our friends over at Jalopnik prove once again why they are the best automotive blog on the net. They have put together an amazing tribute to Quattro’s 30th anniversary. Check out the text and photos here, follow the link to their site for more pics, and a ton of great videos.

2010 marks the 30th anniversary of Audi’s quattro all-wheel-drive system, as well as the car that first brought it to market. With that in mind, let’s take a look back. Airborne UrQ hotness, we salute you!
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