
- Completion of structural work for new Audi-data center with 9,000 square meters
- Audi CIO Straub: “An important step towards reducing CO2 emissions.”
- Audi reduces energy consumption in IT with the new building from 2012 by one third
The data center in Ingolstadt Audi has reached completion of the shell with the end of last week the first phase. The SE-forum integrated into the center is going “Green IT”, a holistic approach to reducing energy consumption and CO2 emissions in the IT industry. This is for two percent of annual global CO2 emissions responsible, comparable to the International Air Transport.
Continue reading ‘Green wave in the new Audi Computer Center’
Vorsprung Durch Technik — It’s the heart and soul of Audi design. This is part one of a four part brief composed by Audi. It documents their progressive work using weight saving technologies to build a better automotive future. Audi continues to make strides in the use of aluminum in all of their past, present and future designs. The extensive use of aluminum will allow for strong, lighter and more fuel efficient vehicles. It’s not a new thing for Audi and theses briefs provide the history and details to prove it. — Ed.
TechDay Lightweight Design
Lightweight construction has long been a top priority at Audi; it is one of the pillars of the brand. As the pioneer of the self-supporting aluminum body, Audi is the worldwide leader in the field of lightweight construction. Future innovations will ensure that the brand can continue to reverse the weight spiral. Each new Audi model will be lighter than the one it replaces.

Continue reading ‘Part 1: Audi TechDay: Lightweight Design – A core competence of Audi’

- Two new Audi R18 cars used in tests at Sebring (USA)
- Preparation for the 2011 Le Mans 24 Hours
- All nine “factory” drivers shared the test tasks
Four and a half months before the Le Mans 24 Hours, preparations for the endurance classic are in full swing at Audi. Two new Audi R18 cars and one Audi R15 TDI were used in tests at Sebring (U.S. state of Florida).

Audi Chairman Rupert Stadler delivers keynote address at the world’s largest tradeshow for consumer electronics in Las Vegas
Audi is hard at work on electronics systems for the automotive world of tomorrow: At the Consumer Electronics Show (CES) taking place January 6–9, 2011, in Las Vegas, Nevada, the Brand with the Four Rings is setting off a veritable fireworks display of innovative ideas. The broad spectrum encompasses infotainment as well as driver assistance systems for improving traffic safety and efficiency. In his keynote speech delivered at the opening of the tradeshow, Rupert Stadler, Chairman of the Board of Management of AUDI AG, outlined his vision for future developments by the brand.
Audi will continue to expand its leadership role – its engineers are hard at work developing the technologies of tomorrow. A major area of activity is total control systems. These include the next- and next-but-one-generation MMI concepts, freely programmable instrument clusters and attractive advances in the head-up display, for instance.
Audi has created a new hardware platform – the Modular Infotainment System (MIS) – and a joint venture company called e.solutions GmbH is developing custom software packages for it. In his keynote speech, Audi CEO Rupert Stadler stated: “Our plan is to integrate the best technologies from the best partners available and adapt these for the automotive world. And we intend to pick up the pace of innovation even further.”
Continue reading ‘Audi at CES: Connectivity Leader of the Digital Revolution in the Automobile’
November 23, 2010 - Published By Josh -
in Technology.

Autonomous Audi TTS Pikes Peak Drove Fast Speeds on Curves as it Ascended Entire Mountain Course Without a Human in the Car
by Melissa J Knight
In September, the Autonomous Audi TTS achieved the initial goal of completing the 12.42-mile course of the world-famous Pikes Peak International Hill Climb race in Colorado. This is venue for one of the world’s most thrilling rally races each June, one that Audi won in record-breaking time in 1985 with Michèle Mouton behind the wheel. It’s here that Audi quattro technology became legendary.
The research car, a collaboration between Audi, Stanford University, the Volkswagen Group Electronics Research Lab in Palo Alto, California, and Oracle, drove the challenging route up to the 14,110-foot summit without a driver.
This stock TTS generates 265 hp and completed the mountain course in 27 minute. No human rally driver has completed the course in fewer than 10 minutes, despite driving cars that produced more than 900 hp. Pikes Peak Race officials told researchers they would expect an expert race driver on the course to finish in around 17 minutes in a car similar to the TTS.
In celebration of the 30th anniversary of quattro, the Autonomous TTS Pike Peak was shown at the LA Auto Show on press days. I spoke with its guardian and Senior Systems Engineer on this project, Ganymed Stanek. Complete interview after the jump.
Continue reading ‘Exclusive Interview: Lonely at the top – The Autonomous Audi TTS Pikes Peak’

Project partners Audi, E.ON, the Munich municipal utility company Stadtwerke München (SWM) and the Technical University of Munich (TUM) today sounded the starting gun for a fleet trial with electric cars in the Munich model region. By the middle of next year, 20 Audi A1 e-tron models will successively take to the region's roads and around 200 new charging stations will be installed. The "eflott" project is part of the "Model Region Electromobility Munich" sponsored by the German Federal Ministry of Transport. It will address a number of issues from the data transfer between the driver, vehicle and electric filling station to the power grid. It will also include a test of smartphones as the central interface for the driver.
Continue reading 'Electromobility on the way to market maturity: Pilot project starts in Munich model region'

Audi.tv has just released a 10 minute segment highlight Aud’s famous quattro all wheel drive system in celebration of the 30 year anniversary of the technology. This is a great educational video that will teach you the basic principles behind quattro and inform you of the rich history that makes the quattro system so unique! Quattro is now an integral part of the Audi brand and I couldn’t think of owning an Audi without it. Let us know you thoughts on the video. Enjoy the video after the jump!
Continue reading ‘Audi releases “30 years of quattro” video’