Words by Chris Kleckner / Photos Audi AG

We would like to thank Chris for his contribution and we hope you enjoyed reading it as much as we did. If you have your own stories that you would love to share please get in contact with us!

Audi started being imported into the US market in 1970 by Volkswagen of America and a year later, I joined the company in the Service Department of newly formed Porsche Audi division. There were two models being brought in and they both had their unique quality problems, which when added to the lack of name recognition, making sales all the more difficult. I was in field operations, which supervised a staff of service engineers at each of the fourteen distributors throughout the country. Aside from data inputed through warranty claims, we would get periodic reports from the dealer level on service difficulties, customer complaints and new tool/equipment requirements.
Continue reading ‘From the Readers: A brief history of the US Audi 80 & 100′