Last week was a phenomenal experience for me to visit Frankfurt Motor Show for my very first time. The booth that Audi created was nothing short of extraordinary and is the single most impressive marketing display I have ever seen or heard of. We put up a gallery last week showing off the booth but somehow pictures just didn’t do this booth justice. Well Audi has answered the call, and posted a phenomenal video that does a wonderful job of showcasing just how amazing this facility is!
QuattroWorld is live at the 2011 Frankfurt Auto Show (IAA) and we are bringing you live footage and photos from the 1st day of the event!
The week started off with an absolutely huge event last night which was the official VW AG group event where each company (Audi, VW, Porsche, Lamborghini, Skoda, Seat, Bugatti, Bentley, etc..) showed off their wares in dramatic fashion one by one. The highlights of this event for the Audi team was the A2 e-tron Concept, the RS5, and the A5 DTM car.
I am absolutely blown away by the amazing purpose built temporary facility that Audi AG built for the show. It is the size of a small soccer stadium and has inside of it a 500 Meter test track with cars lapping around the “Audi Ring” during the show! You can even take a test drive of the cars (usually in the passenger seat however) right here if you want to!
At 11am this morning the Audi theater was packed to capacity as they showed off some amazing new cars including the S6 Avant, S6, S7 and S8 V8 twin turbo’d powerhouses and the A2 e-tron Concept. We even ran into the Andre Lotterer and Benoit Treluyer who recognized me from Le Mans and came over to say hello. There was a really cool film shown of them racing each other in the S6, S7 and S8 around a test track. We’ll be uploading the video from the presentation here shortly so check back! Continue reading ‘Audi at Frankfurt Auto Show 2011′
