Archive for the 'Blog' Category

High tech all the way – the new Audi A4 and A4 Avant


More powerful, more efficient, more intelligent: the new Audi A4 and A4 Avant feature numerous premium technologies which set higher benchmarks for their class. Elegant design blends with an innovative control concept, and lightweight construction meets new, efficient drivetrain solutions. The A4 and A4 Avant are also ahead of their peers in terms of infotainment and assistance systems. As a result, Audi drivers can look forward to a truly high-tech experience ― an innovative synthesis of technology and esthetics.

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Audi ready for the 24 Hours of Le Mans


  • All three Audi R18 e-tron quattro cars on 2nd and 3rd rows of the grid
  • Intense Thursday for the Audi Sport Team Joest mechanics
  • Head of Audi Motorsport Dr. Ullrich: “We have three very good racecars”

After an arduous day’s work on Thursday, Audi Sport Team Joest is now ready for the greatest challenge of the 2015 motorsport season – the 24 Hours of Le Mans (start Saturday at 1500 CEST).

Audi RS 5 DTM meets Ducati Superbike


  • DTM and IDM at the Lausitzring
  • Joint weekend for Audi and Ducati
  • Superbike Champion Forés: “Audi RS 5 DTM is a fascinating car”

A family get-together of the fast kind: Audi DTM driver Miguel Molina and his Spanish compatriot Xavi Forés, who competes in the German motorcycle racing series IDM on a Ducati, met in the pit lane of the Lausitzring on Friday night.

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Triple lead for Audi in the DTM

Motorsports / DTM 1. race Hockenheim

  • Mattias Ekström celebrates his 20th victory in a DTM race
  • Edoardo Mortara takes the lead of the standings after finishing second
  • Audi heads the manufacturers’ and teams’ classifications as well
 A commanding win of the opening round on Saturday, a one-two result on Sunday: In front of 75,000 spectators (throughout the weekend) Audi managed a near-perfect start of the new DTM season.
Mattias Ekström’s triumph in the Red Bull Audi RS 5 DTM of Audi Sport Team Abt Sportsline in extremely difficult conditions on Sunday was similarly distinct as Jamie Green’s success the day before. In the dry early stage, Ekström prevailed in a duel with title defender Marco Wittmann (BMW) and, after switching to wet tires when rain set in, overtook his team-mate Edoardo Mortara (Castrol EDGE Audi RS 5 DTM). In the second half of the race, the Swede kept extending his lead and crossed the finish line with a clear advantage of 7.3 seconds.

Audi Sport TT Cup celebrates successful world premiere at Hockenheim

Audi Sport TT Cup feiert gelungene Weltpremiere in Hockenheim

  • New Audi one-make cup thrills crowd at DTM Festival
  • Marc Coleselli wins round one in Audi Sport TT Cup
  • Project Leader Rolf Michl: “Gripping motorsport”
The Audi Sport TT Cup has gone through its baptism of fire with flying colors. In the world premiere of the Audi one-make cup held as part of the DTM Festival at the Hockenheimring, 24 starters demonstrated the sportiness of the Audi TT* as a racing version. The first race was won by the Austrian Marc Coleselli.
In the new racing series for the Audi TT, the brand with the four rings offers young talents a new opportunity to enter the company’s successful motorsport world. The car’s extremely light body, the four-cylinder TFSI engine and the six-speed transmission have been adopted from the production model nearly unchanged and provide an ideal base for a race car.Marc Coleselli was the driver prevailing in the historic first race. The 21-year-old from Salzburg (A) won the 13-lap round in front of Nicolaj Møller Madsen (DK) and Dennis Marschall (D). “This was a tremendous inaugural event for the Audi Sport TT Cup,” said Project Leader Rolf Michl. “The crowd saw gripping motorsport and we’re delighted about a second race being scheduled for tomorrow.”

Audi announces pricing for the new 2016 A6 and A7 model lines


  • Award-winning vehicles get more dynamic designs, improved technology and greater power and efficiency
  • New 2.0 Liter TFSI engine – the most powerful engine in its class, with greater performance and efficiency
  • Standard next generation of MMI® with Audi connect® and rapid 4G LTE connectivity

Audi today announced pricing for the 2016 A6 and A7 model lines. With new engines and updated design, all Audi A6 and A7 models now offer more power, greater fuel efficiency and class-leading technology for two of the Audi brand’s top-selling vehicles. The 2016 A6 and A7 sedans boast more athletic design as well as new headlights and driver assistance systems. New infotainment systems provide even higher levels of interior luxury and refinement.

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Equipping the Audi-Worthy Garage at the Chicago Auto Show


By Robert S. Schultz

Amazing curiosities can be found in the nether regions of auto show floors. At the Chicago Auto Show, there were chocolate fudges from Mackinac Island, Airstream trailers, and exotic waxes that promise eternal life for your car’s finish. There was also a booth showcasing practically the entire line of Gladiator storage products for the garage. Now this was interesting, and not only because the Audi display in Chicago was devoid of any real drama.


Who among us hasn’t suffered a bad case of garage envy when seeing some of the awesome setups QuattroWorld members post on the forums (Epoxy floors! Lifts! Overhead air supply!)? My own garage is a shameful collection of blowers and mowers for all seasons, estate sale furniture, last summer’s tiki torches, stacks of wheels and tires, and my sole concession to legitimate organization—a $49.95 rolling cart from Harbor Freight Tools (admit it, you have one too). There’s almost enough room for two cars, imagine that. To contemplate everything neatly racked, stored and contained in those seriously purposeful Gladiator pieces, well, that’s almost as fascinating as calculating the angles on the latest Audi Singleframe grille.

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Mk3 Audi TT Manual Transmission USA Petition


Help us support this petition to bring the new TT to the USA with a Manual transmission!

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ABT elite conveyance – RS6-R with 730 hp and 920 Nm

[Words:  ABT Sportsline | Photos:  ABT Sportsline]

When you read 730 hp/537 kW, you may first think of an Italian super-sports-car or a big truck but not of a roadworthy family or business estate. But ABT Sportsline is still able to surprise its target group and at the Geneva Motor Show 2014 will present its latest Audi RS6 model, the 320 kph ABT RS6-R. “Mind you, the R stands for racy, not for rough or rude,” says CEO Hans-Jürgen Abt: “As with the normal Audi RS6, ours also provides the utmost comfort, sumptuousness and usefulness, limited to 25 cars worldwide.“

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A word from … Rahel Frey

Roll out Abt Kempten

Next weekend you’ll be celebrating your personal premiere at Bathurst with the Audi customer team Phoenix Racing. What are your expectations of this debut?
I’ve never been to Australia before and don’t know the country or the race track at Bathurst. That’ll be tremendously exciting and an absolutely new challenge I’m very much looking forward to. But it won’t be a walk in the park. The competition is fierce and there are a lot of local heroes who know the track like the back of their hand. That means we’ve got to get used to the track on location as quickly as possible. 

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