Audi was the very first company in the world to start using hashtags in their commercials last year in the Superbowl. Since then, many other companies have jumped on the bandwagon. One of the goals was for Audi to start encouraging interaction with their user base via Twitter and Facebook. One such user came up with the hashtag #wantanR8 in a tweet and Audi responded… By giving her the keys to a V10 Audi R8 for a day! Now that is how you define social media interaction with fans! Audi is crushing the competition in this area.

Audi will be giving more lucky people the chance to win an R8 for a day. I suggest you sign up for an account at Twitter if you don’t have one, and make sure to 1) Follow us @quattroworld then 2) send out a clever tweet and be sure to include the #wantanR8 hashtag (as well as @Audi) in your tweet. And for extra bonus points, please include @quattroworld and we will retweet it for you!  Also, make sure you follow @jmdc88 as she is the smart one that came up with this brilliant idea!

Ps. Stay tuned for more #wantanR8 excitement later this week