Archive for the 'Audi Newsroom' Category

Audi Debuts New Campaign for the All-New Audi A3 Featuring Ricky Gervais, David Chang and Other Trailblazers


  • Campaign kicks off with a 60-second television commercial called “Dues”
  • TV spots feature the “Stay Uncompromised” A3 theme unveiled during Super Bowl
  • 2015 Audi A3 hits U.S. showrooms in April

Audi today debuts a new advertising campaign for the all-new 2015 Audi A3 sedan. The campaign kicks off with a 60-second television commercial called “Dues” starring comedian Ricky Gervais, celebrity chef David Chang, internationally-acclaimed photojournalist Lynsey Addario, comedian Kristen Schaal, gold medal winning boxer Claressa Shields, street artists Cyrcle, and inner city church choir Voices of Destiny. 

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A new experience of history with Audi tradition

Mit Audi Tradition Geschichte neu erleben

  • More than 25 events this year
  • With Jacky Ickx at the Grand Prix de Monaco Historique; world champion Stig Blomqvist is entered for the Eifel Rallye Festival
  • Large-scale presence at the “Techno Classica,” the world’s biggest classic car show
Audi Tradition is stepping on the gas for the 2014 season. Car enthusiasts will be able to see the historic vehicles at more than 25 events all over Europe. In Monaco, legendary Formula 1 driver Jacky Ickx will himself be at the wheel when the 1938 Auto Union Silver Arrow Type C from 1938 takes to the roads of the principality. At the Eifel Rallye Festival, Stig Blomqvist is celebrating the 30th anniversary of his World Rally Championship title. This year, Audi Tradition’s presence at the world’s largest classic car exhibition, the “Techno Classica,” puts the emphasis on motorsport: On a stand area of more than 700 square meters (7,535 square feet), historic treasures from the company’s history will be on display.

Audi AG: The new ultra models from Audi A4, A5 and A6 with impressive efficiency

Die ultra-Modelle von Audi

  • New ultra models from Audi with 136 hp, 163 hp and 190 hp
  • Greater efficiency with unchanged driving dynamics
  • Emissions of just 104 to 119 grams of CO2 per kilometer (167.37 to 191.51 g/mile)

Audi is expanding its ultra strategy with 11 new models: Especially efficient engine versions in the A4, A5 and A6 model lines will be launched in early 2014. A new and powerful two-liter TDI will provide the drive at 100 kW (136 hp), 120 kW (163 hp) or 140 kW (190 hp); the engine emits just 104 to 119 grams of CO2 per kilometer (167.37 to 191.51 g/mile) depending on the model.

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Dealerships Elevate the Audi Brand at New “Terminal” Showrooms


Words and Photos by Robert S. Schultz

When Audi Milwaukee celebrated the grand opening of its new dealership recently, it had a little help cutting the ribbon. Scott Keogh, President of Audi of America, lent a hand, declaring that the Audi brand is built not in factories or executive offices but in the community of enthusiasts.

While it might seem surprising for Audi brass to have traveled to a local event, their presence underscored the importance of dealership investment in the Audi brand. How much is that worth in dollars and sales? In an exclusive interview with QuattroWorld prior to the festivities, Keogh and Ralph Mauro, owner of Audi Milwaukee, offered a look under-the-hood at the interrelationship between Audi and its franchisees.

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New machinery for Audi’s Toolmaking

Neue Anlagen fuer den Audi-Werkzeugbau

  • Four new presses and three new milling machines now in operation
  • Board of Management Member for Production Dr. Frank Dreves: “On the way to the world’s best toolmaking with more flexibility and productivity”
  • New machines bring increased efficiency and precision

Even more dynamic and exact, even stronger and more efficient – since yesterday, seven new and efficient high-precision machines have been officially in operation in Audi’s Toolmaking department. Dr. Frank Dreves, Board of Management Member for Production at AUDI AG, Peter Mosch, Chairman of Audi’s Group Labor Council, and Michael Breme, Head of Toolmaking, inaugurated the new presses and milling machines. The new machines will help to keep toolmaking fit for the future at the site in Ingolstadt.

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Ahab Redux


In 2012, Audi reimagined Herman Melville’s classic novel, Moby Dick, to bring the legend of Audi quattro® all-wheel drive to life. Now our tormented tow truck driver is back, only this time he’s traded in his truck for a tan and taken early retirement. The trouble is, no matter how far you run, you can never escape your demons. Which in this case, is the legendary Audi quattro® all-wheel drive. See what happens next.

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Audi achieves 31st consecutive month of record U.S. sales in July

Audi Q5 /Fahraufnahme

  • Del Rosso: July sales increased 11.6% for the month, marking a strong start to the second half of the year 
  • Audi R8, Q5, Q7 sales jump; premium segment vehicles rose 20%
  • Audi prepares for the launch of five new models in the coming months, including all-new TDI clean diesel vehicles
Audi today reported July 2013 sales of 13,064 vehicles, an 11.6% increase over the previous July record set last year. July also stands as the brand’s 31st consecutive month of record sales. Audi sales YTD increased 13.6% to 87,341 vehicles sold. 

First to market: Audi brings the new LTE standard to the car

Audi connect/Audi connect steht fuer die neue wegweisende Vernetzungsstrategie von Audi

  • Debut this summer in the Audi S3 Sportback
  • WLAN hotspot and tailored Audi connect services
Audi is the first carmaker to bring the fast LTE data transfer standard to the car with full integration. It can be ordered as an option in the Audi S3 Sportback from July, and in all other model variants of the premium compact from early November. LTE technology is very important for Audi connect, the networking of the car with the driver, the Internet and the environment.

Audi announces pricing for all-new high-performance 2014 Audi SQ5

Audi SQ5 (3.0 TFSI USA-Modell)

  • Pricing starts at $51,900 for Audi SQ5 high-performance luxury crossover
  • SQ5 is the first-ever S variant of any Audi Q model
  • Audi SQ5 achieves 354 hp, 347 lb-ft of torque
Pricing for the all-new 2014 Audi SQ5 high-performance luxury crossover – the first-ever S variant of any Audi Q model – will begin at $51,900. The Audi SQ5, which blends sportiness and sophistication with space and functionality, is expected to arrive in U.S. showrooms later this summer. 

The SQ5 adds to the highly-successful Q5 model lineup — the second best-selling model line for Audi last year. In addition to the high-performance SQ5, the Q5 model line is also enhanced for the 2014 model year with the addition of the all-new fuel-efficient Q5 TDI® clean diesel model, which joins the current lineup of 2.0T, 3.0T and hybrid variants.

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Audi announces 2014 Model Year vehicles and pricing


  • Audi momentum continues with multiple new and freshened models for the 2014 Model Year
  • The introduction of the Audi RS 7, SQ5,expansion of the R8 model line, and the addition of four new TDI® clean diesel models highlights a robust choice of new product offerings

Audi today announced its complete lineup for the 2014 Model Year, including full line pricing and numerous vehicle additions and enhancements. 

Continuing its growth strategy with a focus on balanced performance solutions – enhancements in technology, innovative design and driving dynamics that improve efficiency and performance, Audi announces numerous additions and enhancements to its 2014 Model Year lineup. Audi now offers TDI® clean diesel variants of the A6, A7, A8 and Q5, marking the first time Audi features a full lineup of TDI clean diesel vehicles in the U.S. The RS 7, the most powerful RS model ever offered in the U.S., joins the lineup this fall, representing the epitome of aesthetic design, innovative technology and track-tested performance. Also new to the lineup is the high-performance SQ5, the first-ever S variant of any Audi Q model. The R8 model line is now optimized with a new incredibly fast-shifting double-clutch transmission and the all-new R8 V10 plus model.

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