Archive for the 'Audi News' Category

Audi Hong Kong honored to be appointed as official premium automobile partner of “Project Women As One (WAO)”; offered full support to Hong Kong charity concert to raise funds for The End Child Sexual Abuse Foundation

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  • Audi Hong Kong used its flagship model A8L and the popular SUV model Q7 to welcome four of Asia’s most-renowned divas at the concert: Sandy Lam, Chang Hui-mei (A-Mei), Tanya Chua and Na Ying
  • Audi Hong Kong supported “Project Women as One (WAO)“,  the charity concert that promotes the idea of “united by love“, during the concert’s stop in Hong Kong

Audi Hong Kong offered full support to “Project WAO – Women As One Charity Concert” held yesterday in Hong Kong’s Asia World Expo, initiated by four of Asia’s best divas including Sandy Lam, A-Mei, Tanya Chua and Na Ying. To further embody the brand vision of “Vorsprung durch Technik”, Audi Hong Kong partnered with Project WAO to promote the idea of “united by love”.

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Positive life cycle assessment for the new Audi TT

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  • Compact sports car scores high for dynamic performance and efficiency
  • Emissions reduced by 11 percent compared with predecessor
  • Customer benefits from the very first mile

Dynamic performance and efficiency: The new Audi TT* impressively combines both qualities. Compared with the predecessor model, the compact sports car scores high with an increase in power output of up to 14 percent and a simultaneous decrease in greenhouse gas emissions of 11 percent. As the premium vehicle manufacturer states in its new life cycle assessment of the third-generation TT, this means that each car in the series saves around 5.5 tonnes of greenhouse gases over its entire life cycle. This includes not just carbon dioxide, but other substances such as methane, nitrous oxide and halogenated organic emissions.

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New Audi Technology Portal now online

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  • New: www.audi-technology-portal.com
  • Vorsprung durch Technik can now be experienced through multimedia

Even more attractive, versatile and informative, the Audi Technology Portal is now completely new. The platform is designed especially for journalists and offers extensive multimedia content focusing on Audi innovations and technologies.

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Even more powerful and efficient – the new 48-volt technology from Audi

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  • Important building block in electrification strategy
  • More voltage and more power for new technologies
  • Scalable platform concept suitable for wide-ranging uses

Audi is to upgrade part of its vehicle electrical system from twelve to 48 volts. The move represents another technical building block for facilitating the integration of new automotive technologies while increasing the power and efficiency of its cars.

“We are using the full bandwidth of electrification in our drive principles strategy. Running part of the vehicle electrical system at 48 volts plays a central role in this,” commented Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at Audi. “It enables us to make more energy available. That paves the way for new technologies with which we can make our cars more sporty, more efficient and more convenient to use.”

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The Audi A3 Sportback e-tron starts in Europe

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  • First plug-in hybrid from Audi now available to order in Europe
  • 105 Audi dealers in Germany are “e-ready”
  • Audi Head of Sales Germany Griffiths: “We’re seeing high levels of interest among dealers and customers”

The first plug-in hybrid from Audi, the A3 Sportback e-tron, is now available to order for customers in Europe. Approximately 410 Audi dealers in Europe – including no fewer than 105 in Germany – are selling the A3 e-tron at a basic price of 37,900 euros on the German market. An individual installation check, the “e-tron plus” special package and “green” power from Audi complete the offering for the Audi A3 Sportback e-tron. The compact electric car will be handed over to its first customers this winter.

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Audi continues its profitable growth

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  • Revenue of € 26.7 billion, operating profit of € 2.7 billion and operating return on sales of 10.0 percent
  • CFO Axel Strotbek: “Despite major challenges, Audi is systematically continuing along its path of high-quality growth.”
  • Ongoing investment offensive for new models, innovative technologies and the expansion of worldwide manufacturing structures

Despite challenging conditions and a record investment program, Audi delivered a convincing performance in the first half of 2014 with solid key figures. In the period of January through June, the Ingolstadt-based carmaker set a new record with deliveries of 869,355 Audi vehicles. The Audi Group posted first-half revenue of € 26.7 billion and operating profit of € 2.7 billion. In the first six months of this year, the company achieved an operating return on sales of 10.0 percent and was thus at the upper end of its strategic target corridor of eight to ten percent.

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Awards for Audi in July and August

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Audi is the most sustainable company in Germany
German consumers have voted AUDI AG the most sustainable company: Audi tops the Sustainability Image Score 2014 (SIS) compiled by Facit Research, followed by BMW and Hipp. The Sustainability Image Score is calculated from a variety of indicators spanning ecological, economic and social sustainability. (August 21, 2014)

Audi Korea awarded “Best Automotive Brand” title
The Korean daily newspaper DongA Ilbo has voted Audi the “Best Automotive Brand”. The newspaper based its decision on the innovative marketing strategy and rapid sales growth of Audi Korea. (August 21, 2014)

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Driving experience day and car handover for FC Bayern München in Neuburg

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  • German record champion received new Audi fleet
  • Driver safety training for Munich’s soccer stars
  • Audi Chairman Rupert Stadler: “We share a hunger for success”

A few hours following the successful kickoff to the 2014/2015 Bundesliga season, players and officials of FC Bayern München had the opportunity of another ‘key experience.’ On the premises of the Audi driving experience center in Neuburg, the Chairman of Audi’s Board of Management Rupert Stadler handed over the new official cars to the German record champion this Saturday. Afterwards, a driver safety training session was on the agenda.

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Audi opens high-tech complex in Neuburg an der Donau

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  • Under one roof: Audi driving experience center, Competence Center Motorsport with Audi Sport customer racing and functions of Technical Development
  • Investment of a high double-digit million amount, 460 employees
  • Audi Board of Management Chairman Rupert Stadler: “With Neuburg, the Audi family continues to grow.”

AUDI AG is strengthening its presence in the Ingolstadt region: Audi today officially put the high-tech Audi Neuburg complex into operation after a construction period of just two years. In the presence of the Prime Minister of Bavaria, Horst Seehofer, the Mayor of the city of Neuburg an der Donau, Dr. Bernhard Gmehling, and 250 other guests of honor, the 47-hectare site was opened by Prof. Rupert Stadler, Chairman of the Board of Management of AUDI AG, Prof. Dr. Ulrich Hackenberg, Board of Management Member for Technical Development of AUDI AG, and Peter Mosch, Chairman of the General Works Council of AUDI AG. Under one roof, the complex accommodates the Competence Center Motorsport with Audi Sport customer racing, the Audi driving experience center and functions of the Technical Development division. Audi is investing a high double-digit million amount in the new site, which is approximately 20 kilometers west of the company’s main site in Ingolstadt and will provide employment for a total of 460 people.

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Sound taken to new dimensions in Audi TT

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  • Innovative software enables wider, deeper sound
  • Bang & Olufsen Sound System with twelve speakers
  • 3D sound as next step in development

The new Audi TT* also demonstrates its innovativeness in the hi-fi arena. The Bang & Olufsen Sound System in the coupe uses innovative Symphoria technology for a fascinating audio experience.

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