What makes the Audi brand so special?
Certainly the cars’ sporty character, no-compromise quality, attractive design and – very important – the technical competency of the brand with the four-ring badge. It has held, often for many years, a leading position in many important fields of automobile technology. At Audi, innovation is a tradition! It’s an exciting task to consolidate and add to Audi’s ‘Vorsprung durch Technik’. Development engineers and pre-development engineers are hard at work on new ideas and techniques in many areas – often in a deliberately unconventional way. These projects are often undertaken jointly with strategic partners, for an even broader view of the task in hand. True innovation only develops when the thoughts are free. This booklet describes seven new Audi projects. Some are still at an early development stage, others will soon make their appearance on the production line. One thing is common to all of them: the readiness of those who work on them to explore new paths. Ultra-lightweight construction, one of Audi’s most important activities, is an especially fruitful source of new ideas, in body construction but in other areas too, such as the chassis and suspension. The same applies to Audi connect, another relatively new topic devoted to networked mobility. Rapid progress in electronics is making cars increasingly intelligent, leading to an overall driving experience combining easier control and enhanced comfort. The e-tron technical area, Audi’s contribution to ‘electromobility’, also provides ample scope for innovative ideas. And last but not least, lighting technology is another field in which the Audi brand has a leading position. All these projects and developments have a clearly defined objective: to add to the sporty character of the brand’s products while taking the future of individual mobility and the economical use of resources into account. This is the spirit in which the brand with the four-ring badge will maintain its ‘Vorsprung durch Technik’ in years to come.