
Words and photos By Mike Juergens
When the A7 approaches people from a distance the first thing people notice is the LEDs and wonder what it is. The car is very wide and appears low to the ground. The single frame grill and the horizontal lines help to highlight how wide the car really is. The main thing they see is a nice coupe like body shape and then seconds later they realize it’s actually an elegant four door coupe, the Audi A7.
When Audi launched the 2012 A7 in North America they asked people to define what #bolddesign Is? They rented a huge electronic billboard in New York City’s Time Square and allowed people to post their responses from various social media sources. As well launched an Internet campaign where people could submit their opinions to win an R8 driving experience. For me #bolddesign Is: building a car that looks as good as it drives, is efficient, comfortable and a technological marvel. The A7 is that car.
Continue reading ‘Progress Is: The 2012 Audi A7′

- Only two weeks remain until the 24 Hours of Le Mans
- Motorsport also a pioneer for connectivity solutions
- Audi connect ensures greater active safety
The brand with the four rings bundles all applications and developments connecting today’s and future Audi models with the internet, the owner and the infrastructure under the term “Audi connect.” Motorsport is also a pioneer in the area of connectivity solutions.

The new Audi Q3 is a premium SUV in a compact form. This genuine Audi sets standards in all aspects of engineering – from its body through drivetrains and chassis to its state-of-the-art assistance systems and multimedia systems. The Audi Q3 is a versatile companion for everyday life – with an urbane character.
The design of the Q3 is classic Audi: its coupe-like styling is one-of-a-kind among SUVs and symbolizes its sporty identity. Distinctive lights add a striking touch and the very flat-set rear window emphasize the sporty nature of the Audi Q3.
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- U.S. pricing for all-new Audi A7 starts at $59,250
- Iconic design and industry first innovative technology combine to deliver emotion, prestige and functionality
- All models feature supercharged 3.0L TFSI® V6 engine producing 310 hp
Audi announced that pricing for the all-new 2012 Audi A7 will begin at $59,250 with the first of the elegantly designed models reaching U.S. showrooms later this month.
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Customers to Tap Voice-activated Google Earth™, Obtain Real-time Traffic, Fuel Price and Weather Information, and Access Mobile Wi-Fi HotSpot
Audi today announced that T-Mobile USA, Inc. will serve as the U.S. wireless carrier for its Audi Connect systems in the company’s newest Audi luxury vehicle lines. Available with the arrival of the 2012 Audi A7 in April, the Audi Connect services include voice-activated Google Earth™, Google™ Local Search, and Sirius Traffic™ information combined with Google Earth™ imagery. In addition, Audi Connect allows users to obtain real-time news, weather, and fuel prices from other providers. Audi Connect is also able to turn the vehicle into a secure mobile Wi-Fi hotspot, allowing vehicle passengers to retrieve information on the Internet conveniently and securely.
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- Audi continues to build up a network with the real and digital world
- Michael Dick, Audi Board Member for Technical Development: “Current models like the new Audi A6 already offer trendsetting connectivity solutions”
The Audi vehicle networking strategy has a name: Audi connect. Audi is using this term to bundle all of the applications and developments that link current and future models with the Internet with their owners and with the infrastructure. Audi connect is creating revolutionary infotainment and entertainment functionalities and taking automotive comfort and fun to a new level.
Continue reading ‘Audi connect: the path to networked mobility’