- Most successful first quarter ever: €1,115 million in operating profit and 10.6 percent operating return on sales
- CFO Axel Strotbek: “The 10.6 percent operating return on sales continues the good results from the third and fourth quarters of 2010.”
The Audi Group has proven its competitiveness with the best first quarter in company history. With 312,600 vehicles delivered in the first three months (2010: 264,017), Audi sold 18.4 percent more units worldwide than in the same period last year. The Company’s growth rates in all regions were in a clear double-digit range.
Words by: Robert S. Schultz, Photos by author
The 2011 Audi TT has been a long time coming to the U.S. Audi introduced the refreshed model a full year ago in Germany, and while a few TTS versions arrived last fall, the base 2.0 TT is only now appearing at a dealer near you.
Maybe the wait has been even longer, though. The second generation TT has yet to outrun the shadow of its groundbreaking predecessor. Blame overly cautious styling, familial competition from the more flamboyant and spacious A5, or the economy. Sales of the Mk. 2 TT have struggled to gain traction in America.
Audi could well have withdrawn the TT from our market in favor of models that are more in demand. But give Audi credit. They still consider the TT a halo car and have burnished its image with a host of improvements for 2011, not the least of which is the automaker’s versatile 211-hp powerplant. Is this the TT we’ve been expecting all along?
It was clear from discussions with Audi executives at the presentation of the TT RS in Chicago that they feel the entire 2011 TT line represents a better value. Since the base 2.0 version will likely make up the majority of sales, spending a week with one will help put Audi’s value proposition to the test.
Continue reading ‘Audi Torques the 2011 TT’
- Strong March with around 125,700 deliveries
- Sales chief Schwarzenbauer: “Expect significant growth from the new A6 Sedan”
- Significant double-digit growth in all regions over the first three months
AUDI AG has ended the best first quarter in its history with strong results for March, with around 125,700 deliveries amounting to an increase of 13.9 percent. The company sold around 312,600 cars in the first three months, 18.4 percent more than during the same period last year. Meanwhile, growth rates in all regions were in a clear double-digit range. The new A6 Sedan is also expected to contribute to growth in the coming months. On April 1, roll-out of the new model started at dealerships, beginning in Germany and other European markets.
Continue reading ‘Audi’s best first quarter – 312,600 vehicles delivered’
April 1, 2011 - Published By Mike -
in 2011 Model Year, A3, A4, A5, A6, A8, Audi Newsroom, Audi Q5, Audi Q7, R8 and TT.
- March 2011 marked third-best month ever with sales of 9,818, easily eclipsing previous March record of 8,589 set in 2010
- 2011 Audi A8 flagship sales help fuel 14.3% year-over-year jump in month
- Certified Pre-Owned sales of 3,318 vehicles marks the second-best month for Audi CPO, second only to May 2008 with 3,364 vehicles sold
Audi today sustained its 2011 momentum with a series of record setting achievements. March U.S. sales of Audi cars and SUVs not only marked the third-straight monthly record for 2011, but also the best-ever March in company history and the best first quarter of all-time. Additionally, the March 2011 results rank as the third-best monthly sales overall for the brand in its U.S. history. The strong March sales represented a month-to-month sales increase of more than 25% over February 2011, and a 14.3% improvement from March 2010. The 2011 best first quarter in company history comes on the heels of Audi posting its best annual U.S. sales for 2010.
Continue reading ‘Audi reports best-ever March U.S. sales and best first quarter in company history’
Power like a V6, fuel consumption like a four-cylinder TDI – the Audi Q5 hybrid quattro, scheduled to arrive at dealerships at the end of the year, is the first mass-produced hybrid model from Audi that makes use of two drive systems. Delivering 180 kW (245 hp) of system performance and 480 Nm (354.03 lb-ft) of torque, its 2.0 TFSI gasoline engine and electric motor ensure sporty dynamics while achieving an average fuel consumption in the normal cycle (NEDC) of under 6.9 liters per 100 km (33.60 US mpg).
During the development process, Audi focused on a high share of electrically powered driving. The sportiest hybrid SUV on the market can drive up to 100 km/h (62.14 mph) under electric power alone and covers about three kilometers locally emission-free at a speed of 60 km/h (37.28 mph). With the powerful, lightweight lithium-ion battery and many other solutions, the Audi Q5 hybrid quattro represents the state of the art.
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- Audi presents the A8 with new LTE mobile communications technology
- Michael Dick, Audi Board Member for Technical Development: “We’re getting automotive LTE technology ready for series production”
Continue reading ‘A8: LTE Mobile Broadband’
- Audi A8 L Security meets strictest security guidelines
- Roughly 450 hours of work go into the making of the armored luxury sedan
- Fuel consumption reduced by three liters compared with predecessor
Audi is introducing a new, exclusive model – the A8 L Security. The long-wheelbase high-security version of the A8 meets the strictest guidelines in force for civilian vehicles, with a host of special security features available in addition to its heavy armoring. At sales launch Audi will offer the W12 engine, with another unit to follow in 2012. Both engines combine superior power with high efficiency.
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- Ten new models eligible for vote in “Auto Bild” automotive trade journal
- Distinguished jury selects A7 for first place by wide margin
- Kelly, Tumminelli, Wickenheiser and von Mende unanimous
The Audi A7 Sportback has scored a big victory: the five-door coupé has been selected the winner of the “Auto Bild” Design Summit. A distinguished jury panel evaluated the design of a total of ten new cars. The result: the Audi A7 Sportback was voted number one by a wide margin for its outstanding design.
Continue reading ‘Audi A7 Sportback wins Design Summit’
