Author Archive for Jeff KuhlmanBradley Stertz

Progress in Design: Audi Redefines Dealership Architecture

  • Audi investing $1 billion in dealership enhancements.
  • 30 newly-designed Audi dealerships to be open by end of 2010.
  • Efficient, sporty, luxurious, and environmentally conscious “terminal” architecture for Audi dealerships echoes vehicle designs.
HERNDON, Va., Apr 30, 2009  -  Before stepping into a new car, you need to step into a dealership – an experience which has long been characterized as hectic, overwhelming, and disjointed. But what if a dealership was designed like a luxury vehicle itself, where every detail was taken into account – down to the flowers and coffee cups? The Audi commitment to progress goes beyond vehicles to redefining dealerships themselves. But not simply a facelift or surface upgrade. At Audi, progress is redesigning dealerships to encompass the entire Audi exclusive customer experience. Continue reading 'Progress in Design: Audi Redefines Dealership Architecture'



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