April 30, 2009 - Published By Jeff KuhlmanBradley Stertz -
in Audi News.
- Audi investing $1 billion in dealership enhancements.
- 30 newly-designed Audi dealerships to be open by end of 2010.
- Efficient, sporty, luxurious, and environmentally conscious “terminal” architecture for Audi dealerships echoes vehicle designs.
HERNDON, Va., Apr 30, 2009 - Before stepping into a new car, you need to step into a dealership – an experience which has long been characterized as hectic, overwhelming, and disjointed. But what if a dealership was designed like a luxury vehicle itself, where every detail was taken into account – down to the flowers and coffee cups? The Audi commitment to progress goes beyond vehicles to redefining dealerships themselves. But not simply a facelift or surface upgrade. At Audi, progress is redesigning dealerships to encompass the entire Audi exclusive customer experience.
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