- New advertising and marketing campaign celebrates the spirit of bravery and individualism that defines Audi
- 60-Second Spot ‘It Couldn’t Be Done’ premieres on primetime television tonight
- Four 15-second television spots also debut beginning today
The campaign begins with a new 60-second television spot Entitled “It Couldn’t Be Done,” which begins airing tonight on select primetime and cable networks nationwide. “It Couldn’t Be Done” takes viewers on a journey through the history of Audi – from its founder August Horch through the iconic automobile consumers know today. The spot champions the spirit of innovation and individualism, values that today still inspire the Audi brand.
The spot features a narration of the children’s poem It Couldn’t Be Done by Edgar Albert Guest. Like the poem, the ad conveys a message of triumph, showcasing key moments in Audi history where the brand has pushed boundaries and revolutionized the automotive industry.
“Our new campaign further defines Audi’s tagline ‘Truth in Engineering’ in a dramatic, memorable way,” said Loren Angelo, Director of Marketing, Audi of America. “The campaign brings to life Audi’s stories of bravery, such as pioneering quattro AWD technology over 30 years ago, choosing aluminum over the industry standard of steel in our frame development, leading LED lighting innovation, and being the first to race and win the 24 Hours of Le Mans with a TDI clean diesel engine. It’s an homage to the spirit of innovation that has made Audi the award-winning brand it is today.”
The new campaign also features four 15-second TV spots -”Why,” “Elements,” ”LED” and ”Beauty” - that showcase Audi’s progressive performance, technology and design. The spots embody the Audi spirit of never settling, pushing against the status quo and defying industry standards.
When it comes to passenger protection, Audi is committed to putting safety first, second and third. No matter which model you’re in, you’ll always feel prepared and protected.
Audi quattro all-wheel drive is engineered to dominate any terrain, despite weather or traction conditions. The result — a confident driver with an unrivaled connection to the road.
Audi revolutionized the automotive industry with their distinguished LED headlights. So even in the dark of night, Audi drivers are sure to make a bold entrance.
When it comes to meticulous craftsmanship, Audi is a proven leader — treating every minor detail like the major one it is. From its elegant profile to its refined interior, you’ll see attention to detail at every angle.