Audi’s international growth has been amazing over the last few years. They have taken the international luxury car market by the horns and are well on their way to becoming the leading luxury car manufacturer on the globe by 2015. In a surprise announcement today, we have found out that Audi has agreed to purchase the high end Italian motorcycle company, Ducati Motor Holding S.p.A.
Does this mean we may see “Audi motorcycles” in the future? That is unlikely in our opinion, but it is worth noting that Audi has strong roots in motorcycle manufacturing and that it will be exciting to see how this deal progresses. We will keep you up to date on any new information that we receive.
Here is the story from the pages of Car Magazine, who got the exclusive scoop on this story.
Audi has struck an exclusive deal giving it first rights to buy Italian superbike manufacturer Ducati, CAR can reveal.
The exclusivity deal gives Audi until mid April when the deal will likely be finalised, according to high-ranking sources contact by CAR.
Ducati’s liabilities are said to be in the area of €800 million, and our sources suggest the total purchase price is about €850m. This is a bold move by Audi, which sees the long-term advantage in moving into two wheels as well as four.