North America, Europe, and Asia-Pacific all have insatiable appetites for Audi in 2016, as sales rose in all three core regions this July.
Audi sold nearly 6% more in North America, 1.5% more in Europe, and 4.4% more in Asia-Pacific this July than it did in 2015. Overall the increase amounts to 2.3% in July and more than 5% for the year so far.
“With our three strong regional pillars—our business in Europe, North America, and Asia-Pacific—we are well placed to offset market fluctuations globally,” said a deliriously happy Dietmar Voggenreiter, Board Member for Sales and Marketing.
While some markets were strong across the board—like North America, which saw sales increases in Canada, the US, and Mexico—others were more of a mixed bag.
Europe, for instance, was tricky for Audi. While Germany, Spain, and Italy all saw stronger sales, France and England did not. France saw a minor drop of 3%, while sales were down nearly 10% in the UK.
Strangely, argues Audi, that might be because they like the A3 so much. That car, whose current model is nearing the end of its lifespan, sold out faster than Audi expected. Being the best selling Audi in the UK, that affected sales in July. Sales remain up for the year so far, though.
Overall, though, it was the A4 that drove sales for Audi in July. Sales grew nearly 15% to more than 30,000 units in July.
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(incl. Hong Kong)