25 years of TDI: The bestseller for efficiency


  • Around 7.5 million Audi TDI models sold since 1989
  • Audi CEO Rupert Stadler: “Continually refining successful concept”
  • Board Member for Development Prof. Dr. Ulrich Hackenberg: “Taking the next big step with electrification of the TDI”
  • Sales chief Luca de Meo: “Clean diesel increasingly attracting customers worldwide”

Audi is marking a very special anniversary: It was 25 years ago that the company first unveiled the TDI engine, which has since gone on to become the most successful efficiency technology on both road and racetrack. Since that time, Audi has achieved worldwide sales of around 7.5 million automobiles with a TDI engine, and at the Le Mans 24 Hours a TDI-powered model with the four rings has been first over the finishing line on eight occasions since 2006. The two latest developments in one of Audi’s main areas of innovation also embody athletic efficiency: the new, fuel-efficient 3.0 V6 TDI generation, and the Audi RS 5 TDI concept with electric charging.

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Audi TT by quattro GmbH – #bcotd x QuattroWorld.com


(Words: Mike Juergens / Photos: Gunter Stachon Photography)

This is the 4th and final post of our collaboration with #bcotd! I saved this post until the end because this happens to be my favorite Audi concept. Did you know in 2001 Audi built a 911 killer?


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Audi Twin Cup: service cum laude


  • Service World Championship in the Audi driving experience center Neuburg
  • Team from USA takes the title
  • Sales chief Luca de Meo: “Audi Top Service to fulfill customers’ wishes on an even more personalized basis”

The Audi driving experience center Neuburg hosted last weekend the service world of the four rings. The international finals of the Audi Twin Cup drew 75 teams of Audi technicians and service advisors to the competition. Participants from 38 countries traveled to the new driving experience center near the company headquarters in Ingolstadt, hoping to win the brand’s Service World Cup with technical know-how and customer focus. The team from USA took first place on the winners’ podium.

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Audi A7 Sportback 3.0 TDI competition: 25 years of Audi TDI technology


  • 3.0 TDI biturbo with 240 kW (326 hp)
  • From 0 to 100 km/h (62.1 mph) in 5.1 seconds
  • More power and exclusive equipment

Impressive power and sports car driving performance – Audi is celebrating the 25th anniversary of TDI technology with a dynamic special edition model. The Audi A7 Sportback 3.0 TDI competition makes its potential clear – it delivers 240 kW (326 hp), combined with a powerful 650 Nm (479.4 lb-ft) of torque, and accelerates from zero to 100 km/h (62.1 mph) in 5.1 seconds. With the boost function active, it can take advantage of an additional 15 kW (20 hp), thereby briefly achieving an output of 255 kW (346 hp).

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Barely Legal Pawn

Screen Shot 2014-08-19 at 8.59.48 PM

For the fourth year in a row Audi has partnered with the Emmy Awards.

This year kicks off with the video short Bryan Cranston and Aaron Paul go into business together and this time it’s legal…barely.

Barely Legal Pawn with Bryan Cranston & Aaron Paul reunite, featuring an Audi S3 driving Julia Louis-Dreyfus.

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Six-millionth Audi with quattro drive


  • Production jubilee at Audi
  • Nearly every second Audi is equipped with quattro technology
  • Board of Management Member for Production Dr. Hubert Waltl: “The global success of the quattro is a credit to a motivated production team”

Jubilee at Audi: The six-millionth Audi with quattro drive rolls off the production line at the Ingolstadt plant today – only about one and a half years after the five-millionth quattro. Audi will deliver the jubilee car, an Audi SQ5* in monsoon gray metallic, to a family in the United States. This new production record demonstrates the global success of Audi quattro. Since the original quattro, the first Audi with permanent all-wheel drive in the year 1980, this technology has conquered the roads of the world. With approximately 170 quattro versions, the brand with the Four Rings offers the biggest selection of all- wheel drive vehicles amongst the premium manufacturers.

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Audi Quartz by Pininfarina – #bcotd x QuattroWorld.com


Today is #3 of four Audis with our collaboration with #BCOTD; the final one is scheduled for next Monday!

1. Audi A2
2. Wanderer W-25 Streamliner
3. Audi Quartz by Pininfarina
4. ?

Jubilaeumsmagazin Historie

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Audi: More than 50,000 cars delivered in China in one month for the first time


  • Sales in the first half of the year up by 17.8 percent to 268,666 cars
  • Sales chief Luca de Meo: “Well over half a million cars will be sold in China by the end of the year”
  • High customer satisfaction: Audi takes first place in J.D. Power SSI study

Audi achieved new record figures in the Chinese market in the first half of the year, increasing unit sales in China including Hong Kong and Macau by 17.8 percent to 268,666 automobiles. In June, the company for the first time passed the mark of 50,000 deliveries in one month (50,756, or plus 14.1 percent compared with the 44,479 deliveries in the prior-year month).

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AUDI AG sets new half-year record with around 869,350 deliveries


  • Audi A3 family* and Q models as growth drivers
  • Sales chief Luca de Meo: “We will carry forward the momentum from the first half of the year into the second half”
  • U.S. launch for new A8* generation

With year-on-year sales growth of 11.4 percent, AUDI AG has achieved the best first half year in company history. The brand with the four rings handed over around 869,350 cars to customers in the first six months. In June alone, the company delivered around 155,450 cars worldwide, exceeding the figure in the same period last year by 10.8 percent. The premium brand grew particularly strongly in North America, increasing sales by 21.2 percent year-on-year.

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Audi Encounter magazine wins gold in the Best of Corporate Publishing Award


  • First place for “Encounter – the Audi Technology Magazine” in the “B2C Automotive” section
  • Jury: “Outstanding reporting and consistent pictorial language.”
  • Audi’s Annual Report app takes first place in the category “Specials and Annuals (Digital Company Reports)”

Two gold awards and seven more nominations demonstrate the outstanding quality of Audi publications. In addition to the Encounter magazine, the app for Audi’s Annual Report also took first place amongst 700 submissions.

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