APR expands with New European R&D and UK Sales and Distribution Center

APR Establishes Wholly Owned Subsidiary in Milton Keynes, UK to Support UK Sales and Distribution and to Continue Development of a European Specific Product Line

APR, LLC’s Volkswagen Group Performance Programs are perhaps the largest and most recognizable aftermarket performance product lines for late model Volkswagen Group vehicles the world over. As a further commitment to the excellence of these products outside of North America, APR has opened a new facility in Milton Keynes, UK. APR Motorsport, LTD was incorporated in the UK as a Limited Company in September of 2011. After many months of hard work establishing the new European operation, APR is pleased to announce the Grand Opening.

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Even more dynamic: the Audi TT RS plus

  • Coupé and Roadster boosted to 265 kW (360 hp)
  • Zero to 100 km/h in 4.1 seconds; top speed increased to 280 km/h
  • Average fuel consumption just 8.5 liters per 100 km
Editors Note: The North American TT RS launched with 360 hp. 

Even more powerful, even faster, even more dynamic: Early 2012 will see the launch of the Audi TT RS plus. This compact sports car, in both Coupé and Roadster versions, stands out for its awe-inspiring performance. Its power-boosted five-cylinder turbo delivers 265 kW (360 hp), sufficient for a top speed of 280 km/h (173.98 mph).

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Audi Named Best Luxury Brand for Total Cost of Ownership by Kelley Blue Book’s kbb.com

  • 2012 Audi A5 selected as best Luxury Car, and 2012 Audi Q7 chosen as best Luxury Sport Utility 
  • Award presentation took place today at the 2012 Chicago Auto Show
Audi today announced that it is the recipient of three inaugural Total Cost of Ownership awards from Kelley Blue Book’s kbb.com, including Best Luxury Brand overall. The 2012 Total Cost of Ownership Awards honors the vehicles and brands with the projected lowest average Total Cost of Ownership during the initial five-year ownership period. The awards were presented today to Audi of America by Vince Nelson, executive vice president of analytic insights for Kelley Blue Book, at the 2012 Chicago Auto Show, and included: 

Rendered: Sneak peak of the 2013 Audi RS4 Avant

The talented Jon Sibal has produced a new render that gives us a very realistic sneak peak of the 2013 Audi RS4 Avant. The all new RS4 Avant is expected to be released in just one month at the Geneva Motor Show.  We expect to see it powered by the 4.2L TFSI which should boast around 450HP. There has been a lot of speculation out there about what the car will look like and we think that Jon has come the closest with this image. Please make sure to click through to his blog to see more up close and more detailed renders! 

Full gallery and more information at JonSibal.com

Driven: The all new Audi A4 allroad

Words by QuattroWorld member “no.radar” aka Daniel Fox

Right off, two disclaimers: First, I was one of ten winners of Audi’s “Most Memorable Mile” allroad photo contest which landed me and a guest at Deer Valley Resort in Park City, Utah to see and drive the new allroad, all expenses paid by Audi. Second, these were German-market cars, not final U.S. versions.

I caught my first close-up view of the car at night at the Freestyle Downhill Skiing competition site. Under the lights, the car looked terrific sporting its “Official Vehicle, US Ski Team” decals. The unique grill, matte-grey fender flares, wider stance, model-specific wheels, brushed chrome roof rails, and stainless steel front and rear skid plates combined for a visual presence different from, and I’d say more substantial than, any A4 avant. It’s not overpowering. It doesn’t cry out “Look at me!” But you do notice it.

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Audi A7 and R8 Spyder Selected by Autobytel® as Car and Truck of the Year Award Winners

  • Autobytel® Car and Truck of the Year Awards chosen based on innovation, originality and advancements
  • 2012 Audi A7 selected as Autobytel 2012 Luxury Car of the Year
  • 2012 Audi R8 Spyder chosen as Autobytel 2012 Convertible of the Year
Audi today announced that it is the recipient of two Car and Truck of the Year awards from Autobytel®, the company dedicated to helping consumers research and find the information they need to purchase new and used cars and connect to dealers online. Autobytel selected its 2012 Car and Truck of the Year Awards recipients based on innovation, originality and advancements. The 2012 Audi A7 was chosen as the Autobytel 2012 Luxury Car of the Year, while the 2012 Audi R8 Spyder was selected as the Autobytel 2012 Convertible of the Year. Continue reading ‘Audi A7 and R8 Spyder Selected by Autobytel® as Car and Truck of the Year Award Winners’

Gallery: Audi at the 2012 Qatar Motor Show



Words and Photos by Karl van Kessel

Most of us will only have the opportunity to visit the yearly auto shows that are within driving distance of our homes. For myself, that has been Toronto and Detroit. Therefore, like most Audi fans who frequent QuattroWorld, I have looked forward to experiencing the major international auto shows through the coverage provided here by QuattroWorld. Between the text and the photos I come away satisfied, but always wishing I had been there myself.

Well the status quo changed for me just over a year ago when I moved to the city of Doha in Qatar. Two months after arriving I was fortunate enough to experience the inaugural Qatar Motor Show in 2011. As the 2012 edition of the show approached I thought I would contact Josh and see if he would be interested in having me provide some coverage for QuattroWorld. With two thumbs up from Josh I set out with my camera and a press pass to see the show through fresh eyes!

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APR continues to refine the 3.0T ECU

APR’s Engineering Teams have finished final testing of a new ECU Calibration for the Stage I and Stage II+ ECU Upgrades. The results are an additional 20-30 Horsepower and ft-lbs of torque depending on operating conditions, and the addition of APR Motorsport features designed to enhance your driving experience.

Accompanying these updates, all ECU’s flashed with APR’s v2.0 software will be subject to subsequent updates via OBD-II port reflashes through APR’s world wide distribution network.

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ACO releases exciting highlight real preview for the 80th 24 Hours of Le Mans

It is fairly difficult to describe Le Mans to someone who hasn’t been fortunate enough to be there in person. It is such an emotional event that encapsulates all that is good about motorsport enthusiasm. It is a test of man’s mental and physical abilities as well as pushing machinery and technology to their very limits. We certainly are excited for this year’s running of the 24 Hours of Le Mans and watching this video give us goosebumps. We hope that you find it equally exciting! This is going to be an amazing year, and if you have ever thought about trying to make the journey I would encourage you to do everything you can to make it this year!

Audi to return to Le Mans with 4 R18s, 2 of which will be Hybrids

In an announcement this morning at the ACO Press Conference, the details regarding the entries for the 80th running of the 24 hours of Le mans were released. Despite the lack of any competition from Peugeot, who pulled out of the race last month, Audi should have a good amount of competition as there are a total of 15 cars listed in LMP1.

The crew from Audi Sport will be bringing a total of 4 cars to the race 2 hybrids led by Allan McNish and Andre Lotterer. Timo Bernhard and new driver Oliver Jarvis will lead the TDI powered R18s. The rest of the driver line ups have not been confirmed yet. Official Audi Sport Press Release is below.

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