New Audi Technology Portal now online


  • New:
  • Vorsprung durch Technik can now be experienced through multimedia

Even more attractive, versatile and informative, the Audi Technology Portal is now completely new. The platform is designed especially for journalists and offers extensive multimedia content focusing on Audi innovations and technologies.

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Even more powerful and efficient – the new 48-volt technology from Audi


  • Important building block in electrification strategy
  • More voltage and more power for new technologies
  • Scalable platform concept suitable for wide-ranging uses

Audi is to upgrade part of its vehicle electrical system from twelve to 48 volts. The move represents another technical building block for facilitating the integration of new automotive technologies while increasing the power and efficiency of its cars.

“We are using the full bandwidth of electrification in our drive principles strategy. Running part of the vehicle electrical system at 48 volts plays a central role in this,” commented Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at Audi. “It enables us to make more energy available. That paves the way for new technologies with which we can make our cars more sporty, more efficient and more convenient to use.”

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2014 Lone Star Le Mans: Race Start


[Photos: Josh Decker/ Words: Mike Juergens]

After Audi’s 13th victory at Le Mans, they are aiming to take the points lead as they currently trail Toyota by one point in the FIA World Endurance Championship manufacturers’ championship.

Le Mans winner Marcel Fässler in the number 2 Audi R18 e-tron quattro and Loïc Duval in the number 1 sister car struggled during qualifying as a critical piece of hardware the “lap trigger” failed.

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The Audi A3 Sportback e-tron starts in Europe


  • First plug-in hybrid from Audi now available to order in Europe
  • 105 Audi dealers in Germany are “e-ready”
  • Audi Head of Sales Germany Griffiths: “We’re seeing high levels of interest among dealers and customers”

The first plug-in hybrid from Audi, the A3 Sportback e-tron, is now available to order for customers in Europe. Approximately 410 Audi dealers in Europe – including no fewer than 105 in Germany – are selling the A3 e-tron at a basic price of 37,900 euros on the German market. An individual installation check, the “e-tron plus” special package and “green” power from Audi complete the offering for the Audi A3 Sportback e-tron. The compact electric car will be handed over to its first customers this winter.

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Audi continues its profitable growth


  • Revenue of € 26.7 billion, operating profit of € 2.7 billion and operating return on sales of 10.0 percent
  • CFO Axel Strotbek: “Despite major challenges, Audi is systematically continuing along its path of high-quality growth.”
  • Ongoing investment offensive for new models, innovative technologies and the expansion of worldwide manufacturing structures

Despite challenging conditions and a record investment program, Audi delivered a convincing performance in the first half of 2014 with solid key figures. In the period of January through June, the Ingolstadt-based carmaker set a new record with deliveries of 869,355 Audi vehicles. The Audi Group posted first-half revenue of € 26.7 billion and operating profit of € 2.7 billion. In the first six months of this year, the company achieved an operating return on sales of 10.0 percent and was thus at the upper end of its strategic target corridor of eight to ten percent.

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On this high-tech dynamometer the tuner tests its cars


Where does a car’s speedo show 260 kph but doesn’t move? On the state-of-the-art ABT Sportsline dynamometer! It is part of the quality and performance strategy employed by the leading tuner of cars produced by the Volkswagen Group. Since engines are becoming ever more complex, good power upgrades also require an ever more careful development. Only if you know all the relevant parameters, you can intervene in the complex web of a modern engine’s mechanical and electronic components and close tolerances. “Our thorough testing balances performance and durability and allows us to issue extensive warranties,“ says CEO Hans-Jürgen Abt, mentioning the MAHA-MSR1000 dynamometer, one of the best in the market: “Systems of this quality you will otherwise only find with engine developers, technical universities or major racing teams. We can measure cars with up to 3,000 hp and 2,200 kW. The air blower can produce a speed of up to 200 kph and has a capacity of 90,000 m3/h.”

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Awards for Audi in July and August


Audi is the most sustainable company in Germany
German consumers have voted AUDI AG the most sustainable company: Audi tops the Sustainability Image Score 2014 (SIS) compiled by Facit Research, followed by BMW and Hipp. The Sustainability Image Score is calculated from a variety of indicators spanning ecological, economic and social sustainability. (August 21, 2014)

Audi Korea awarded “Best Automotive Brand” title
The Korean daily newspaper DongA Ilbo has voted Audi the “Best Automotive Brand”. The newspaper based its decision on the innovative marketing strategy and rapid sales growth of Audi Korea. (August 21, 2014)

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Meet The Wagonist – Taiwan 2014


In a hot summer afternoon, Taiwan Wagon fan clubs held their annual Wagonist Meet.  The event attracted wagon enthusiasts from all over Taiwan.  A total of 654 wagons showed up to the event and over thousands of spectators checking out the meet.  And of course Audi enthusiasts (and QuattroWorld) will not miss this event.  There were 74 Audi Avants at the event and the oldest Audis were RS 4 Avant (B5) and A6 Avant (C7).  Although these Avants are over 14 years old, they’re still the attention of many enthusiasts and many still want to add one to their collection.

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Driving experience day and car handover for FC Bayern München in Neuburg


  • German record champion received new Audi fleet
  • Driver safety training for Munich’s soccer stars
  • Audi Chairman Rupert Stadler: “We share a hunger for success”

A few hours following the successful kickoff to the 2014/2015 Bundesliga season, players and officials of FC Bayern München had the opportunity of another ‘key experience.’ On the premises of the Audi driving experience center in Neuburg, the Chairman of Audi’s Board of Management Rupert Stadler handed over the new official cars to the German record champion this Saturday. Afterwards, a driver safety training session was on the agenda.

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Audi opens high-tech complex in Neuburg an der Donau


  • Under one roof: Audi driving experience center, Competence Center Motorsport with Audi Sport customer racing and functions of Technical Development
  • Investment of a high double-digit million amount, 460 employees
  • Audi Board of Management Chairman Rupert Stadler: “With Neuburg, the Audi family continues to grow.”

AUDI AG is strengthening its presence in the Ingolstadt region: Audi today officially put the high-tech Audi Neuburg complex into operation after a construction period of just two years. In the presence of the Prime Minister of Bavaria, Horst Seehofer, the Mayor of the city of Neuburg an der Donau, Dr. Bernhard Gmehling, and 250 other guests of honor, the 47-hectare site was opened by Prof. Rupert Stadler, Chairman of the Board of Management of AUDI AG, Prof. Dr. Ulrich Hackenberg, Board of Management Member for Technical Development of AUDI AG, and Peter Mosch, Chairman of the General Works Council of AUDI AG. Under one roof, the complex accommodates the Competence Center Motorsport with Audi Sport customer racing, the Audi driving experience center and functions of the Technical Development division. Audi is investing a high double-digit million amount in the new site, which is approximately 20 kilometers west of the company’s main site in Ingolstadt and will provide employment for a total of 460 people.

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