Running on Fumes: The Audi A3 #tdichallenge

Our A3 TDI and "IT"

Our A3 TDI and “IT”

[Words/Photos: Mike Juergens]

“It feels like a Finnish Sauna,” exclaimed Blake, my driving partner, regarding the heat inside our little A3 TDI. What have we gotten ourselves into? we wondered. Hypermiling, defined here as “beating the EPA’s official numbers” is some serious work. It’s an activity that most would write off as tedious—until you are in the middle of it and realize just how nerve-racking it can be. You quickly start to miss things such as air conditioning and the passing lane. Hills start to feel like mountains, especially as the efficiency readout starts ticking down. During our journey this screen would make it painfully obvious how badly we were underperforming. To become efficient you give up creature comforts and risk becoming a nuisance to everyone on the interstate. Especially, the 18-wheelers—trust me, when the speed limit says 75 that’s exactly the rate of speed they try to maintain. We were slow moving intruders in their land.

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An attractive “dark figure” – the new ABT AS5 DARK now for a bargain price

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Be it Batman or The Shadow: even heroes like dark clothes. The new ABT AS5 DARK is one of them and available as a Coupé or Sportback. Even without the optional ABT Power, the Bavarian styling package radiates superiority. “Designer Walter de’Silva is proud of his creation and rightly so – but as an AS5 DARK the Audi A5 is multifaceted and even more assertive“, says CEO Hans-Jürgen Abt: “And since we are offering the comprehensive re- design for a bargain price right now, it’s high time to visit your nearest ABT Partner.“

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Limited-edition Audi R8 competition to debut at Los Angeles Auto Show

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  • Audi R8 competition is the most powerful Audi production vehicle to-date going 0-60 MPH in 3.2 seconds with a top speed of 199 MPH
  • Design and performance elements draw inspiration from R8 LMS racecar
  • Limited production of 60 units to be made available in the U.S. 

Audi of America announces the debut of the powerful 2015 R8 competition at the upcoming 2014 Los Angeles Auto Show. The R8 competition redefines the iconic R8 as the pinnacle of Audi performance with 570 hp and racing-inspired, lightweight matte carbon elements.

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The GR8 Audi Tee Design Contest

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The Audi R8 competition is the fastest, most powerful road-going R8 ever. In order to celebrate the R8 and the limited-edition R8 competition, blipshift is hosting a t-shirt design competition. The winning design will be announced on November 19th – the same day as the LA auto show reveal of the Audi R8 competition.

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Audi Hong Kong honored to be appointed as official premium automobile partner of “Project Women As One (WAO)”; offered full support to Hong Kong charity concert to raise funds for The End Child Sexual Abuse Foundation

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  • Audi Hong Kong used its flagship model A8L and the popular SUV model Q7 to welcome four of Asia’s most-renowned divas at the concert: Sandy Lam, Chang Hui-mei (A-Mei), Tanya Chua and Na Ying
  • Audi Hong Kong supported “Project Women as One (WAO)“,  the charity concert that promotes the idea of “united by love“, during the concert’s stop in Hong Kong

Audi Hong Kong offered full support to “Project WAO – Women As One Charity Concert” held yesterday in Hong Kong’s Asia World Expo, initiated by four of Asia’s best divas including Sandy Lam, A-Mei, Tanya Chua and Na Ying. To further embody the brand vision of “Vorsprung durch Technik”, Audi Hong Kong partnered with Project WAO to promote the idea of “united by love”.

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Positive life cycle assessment for the new Audi TT

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  • Compact sports car scores high for dynamic performance and efficiency
  • Emissions reduced by 11 percent compared with predecessor
  • Customer benefits from the very first mile

Dynamic performance and efficiency: The new Audi TT* impressively combines both qualities. Compared with the predecessor model, the compact sports car scores high with an increase in power output of up to 14 percent and a simultaneous decrease in greenhouse gas emissions of 11 percent. As the premium vehicle manufacturer states in its new life cycle assessment of the third-generation TT, this means that each car in the series saves around 5.5 tonnes of greenhouse gases over its entire life cycle. This includes not just carbon dioxide, but other substances such as methane, nitrous oxide and halogenated organic emissions.

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New Audi Technology Portal now online

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  • New: www.audi-technology-portal.com
  • Vorsprung durch Technik can now be experienced through multimedia

Even more attractive, versatile and informative, the Audi Technology Portal is now completely new. The platform is designed especially for journalists and offers extensive multimedia content focusing on Audi innovations and technologies.

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Even more powerful and efficient – the new 48-volt technology from Audi

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  • Important building block in electrification strategy
  • More voltage and more power for new technologies
  • Scalable platform concept suitable for wide-ranging uses

Audi is to upgrade part of its vehicle electrical system from twelve to 48 volts. The move represents another technical building block for facilitating the integration of new automotive technologies while increasing the power and efficiency of its cars.

“We are using the full bandwidth of electrification in our drive principles strategy. Running part of the vehicle electrical system at 48 volts plays a central role in this,” commented Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development at Audi. “It enables us to make more energy available. That paves the way for new technologies with which we can make our cars more sporty, more efficient and more convenient to use.”

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2014 Lone Star Le Mans: Race Start

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[Photos: Josh Decker/ Words: Mike Juergens]

After Audi’s 13th victory at Le Mans, they are aiming to take the points lead as they currently trail Toyota by one point in the FIA World Endurance Championship manufacturers’ championship.

Le Mans winner Marcel Fässler in the number 2 Audi R18 e-tron quattro and Loïc Duval in the number 1 sister car struggled during qualifying as a critical piece of hardware the “lap trigger” failed.

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The Audi A3 Sportback e-tron starts in Europe

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  • First plug-in hybrid from Audi now available to order in Europe
  • 105 Audi dealers in Germany are “e-ready”
  • Audi Head of Sales Germany Griffiths: “We’re seeing high levels of interest among dealers and customers”

The first plug-in hybrid from Audi, the A3 Sportback e-tron, is now available to order for customers in Europe. Approximately 410 Audi dealers in Europe – including no fewer than 105 in Germany – are selling the A3 e-tron at a basic price of 37,900 euros on the German market. An individual installation check, the “e-tron plus” special package and “green” power from Audi complete the offering for the Audi A3 Sportback e-tron. The compact electric car will be handed over to its first customers this winter.

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